1/4/2024 0 Comments Time for change ministries![]() As a result, they felt it was time to change the name to reflect a different purpose and mission. But after a few years, they switched to a strategy of recruiting and training local physicians in those countries to do the work. A friend of mine launched a nonprofit that sent American physicians on short term trips to Third-World countries. Your name should be identified with the organization's mission, so when that mission changes, it may be time to change the name as well. Perhaps you're a nonprofit that began building water wells in Africa, but now you're moving in a different direction. ![]() If you feel that urge, here are some circumstances where I'd strongly recommend you consider changing your organization's name: In many cases, there's so much equity and goodwill in a name, it's not worth changing, but in other cases there are very good reasons to consider a switch. Sometimes the need to change a church or ministry name is obvious, but often, leaders can't always put their finger on a good reason. That's not always a bad thing, but for most people, they look at these types of names and scratch their head. ![]() Google was originally named "Backrub." Best Buy began as "Sound of Music." Sony was originally "Tokyo Tsushin Kogyo." Nike started out as "Blue Ribbon Sports." In the ministry world, we've seen "Fourth Presbyterian Church," "The Holy Ghost Deliverance Center," or names that are used over and over again. Is It Time to Change the Name of Your Ministry?ΔΆ:00PM EST Phil Cooke ( Pixabay/MichaelGaida)
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